Clik here to view.
5 Keys to Writing Radio Copy that Gets Great Reception
Originally posted on http://creativeoncall.com Why would any cutting edge marketer be thinking about radio as we work our way well into the 21stcentury? It boosts the effectiveness of new media...
View ArticleClik here to view.
How Not to Write a Print Ad
Originally posted on http://creativeoncall.com 5 “Dont’s” on how to write a print ad, courtesy of Apple I am an Apple fanboy from way back and have long had an office and house full of Macs, iPhones,...
View ArticleClik here to view.
Dude Writes Like a Lady (Antebellum): The Secret to Writing Headlines
Originally posted on http://creativeoncall.com For all the attention headline writing gets, particularly in the world of blogging, there is a certain sameness to it: “How to blah blah blah” “7 Reasons...
View ArticleClik here to view.
How a Tourism Copywriter Can Take You Away from the Ordinary
Originally posted on http://creativeoncall.com A tourism copywriter – particularly working for smaller destinations – is often expected to make every member of the convention and visitors bureau...
View ArticleClik here to view.
7 Simple Steps to a Good Creative Brief
Originally posted on http://creativeoncall.com How to create effective creative briefs: a quick Q&A format I like to think I’m an effective freelance copywriter and content creator because I am a...
View ArticleClik here to view.
Tough love for copywriters: If your tagline is just a tag, it’s D.O.A.
Originally posted on http://creativeoncall.com Copywriters and creative pundits of every stripe weighed in last week on a Adweek article, The Death of the Tagline. The headline was a bit of a...
View ArticleClik here to view.
So, how do I write for Hummingbird? (Hint: You don’t.)
Originally posted on http://creativeoncall.com What does Google’s new Hummingbird algorithm – heralded as the biggest search engine change in a dozen years – change for content writers? To...
View ArticleClik here to view.
3 Things Copywriters and Content Writers Can Teach Each Other
Originally posted on http://creativeoncall.com Ad copy is bad. Content creation is good. Advertising copywriters are hipper-than-thou hypemiesters. Content writers are earnest brand storytellers....
View ArticleClik here to view.
Portfolio or Manifesto: What Should a Brand Strategist & Writer Show?
Originally posted on http://creativeoncall.com In this necessarily hybrid, hyphenated, integrated marketing world, it’s hard to know what a...
View ArticleClik here to view.
5 Reasons Brand Strategists Should Start Out as Copywriters
Originally posted on http://creativeoncall.com In a faster, more integrated marketing world, a brand strategist needs to take on many roles, marshal multiple talents and be able to bridge the difficult...
View Article
